Brown goes green

UPS has recently introduced bicycles to their Silicon Valley fleet of delivery vehicles. The move is an attempt to keep costs down - the company is notoriously efficient - but has also garnered some welcome publicity for the company. I, for one, am happy to oblige. Social movements usually gather extra steam when they are backed by corporate interests, so if UPS wants to share my bike lane, I say welcome to the club. The bicycle movement can use some high-profile help, and the UPS "riders" are nothing if not visible.

From the Mercury News:

The slender Hurst doesn't exactly look like a rock star perched on his Jamis Commuter seven-speed, wearing a brown uniform, black bike helmet and reflective vest. But the attention he gets belies the decidedly nerdy attire.

"This is very cool," says Anne Taylor, who met Hurst at the door of her Hamilton Avenue home. "It's such a throwback."

What's going to be bicyclized next? Maybe bicycle street sweepers, bicycle armored transport, or the ultimate appropriate role - bicycle parking enforcement!