Sponsoring an SVBC event is a wonderful way to contribute to a safer, healthier, friendlier, more diverse, more equitable, more inclusive, more efficient, more economical, less congested, with fewer crashes, and less polluted community. It also allows you to communicate your company’s commitment to these values as sponsors are recognized in a variety of ways before, during, and after each event.
Below please find more information about the specific audience and marketing opportunity associated with each event. Sponsorship packages can be customized to meet the specific needs of your organization.
Learn about SVBC’s Strategic Plan here.
Questions? Reach out to Violeta at violeta@bikesiliconvalley.org
1. Bike to Wherever Day (BTWD) & Bike Month – Sponsorship Deadline: February 17th, 2025.
BTWD is the region’s signature event designed to engage and introduce people to the benefits of bicycling for daily use. The event provides an inviting opportunity to embrace bike riding as a sustainable commuting option and a way to improve health, wellness, and reduce traffic congestion. A positive experience on BTWD inspires new bike riders to continue the habit year-round. We have a month-long program to spread bicycling love and awareness by organizing classes and social rides to parks, shops, libraries, and other destinations. Highlighting bicycling as a practical, traffic-free alternative to driving, and a fun way to get around, especially since it can replace the typical 5-mile car trips.
Typical participation: 45,000 people per year.
Marketing Opportunity: BTWD offers sponsors an excellent opportunity to showcase your logo to the larger community on beloved canvas bags, t-shirts, and posters. Sponsors are also gratefully acknowledged on our website, in emails, press releases, and via social media channels.
2. Bike Summit – Sponsorship Deadline: June 16th, 2025.
Bike Summit is Silicon Valley’s largest gathering of active transportation leaders in government, the private sector, non-profits, and the general public that come together to talk about the best ways to make our communities safe and friendly for bicyclists of all ages and abilities. Improving infrastructure and policies is the most important way to get more people bicycling.
Typical participation: 350 people per year.
Marketing Opportunity: A Bike Summit sponsorship is a great way to connect with and have visibility in front of elected officials, city staff, businesses, and community members who are most active in biking advocacy. Sponsors have the opportunity to take on speaking roles in the program. We also gratefully acknowledge sponsors on all relevant signage as well as on our website and via social media channels.
3. Annual Bike Ride Fundraiser – Sponsorship Deadline June 16, 2025.
SVBC’s Annual fundraising bike ride attracts 500 riders. Be the change maker by sponsoring a charity ride like no other. The ride is designed to attract diverse types of riders with components that draw the different subcultures of the bike community who come together to support vital work that benefits EVERYONE in the community: Safe Streets!
Marketing Opportunity: The Annual Bike Ride Fundraiser offers visibility in front of the general public and committed cyclists who have provided significant resources to support the bike movement. All sponsors are gratefully acknowledged on event signage, website, emails, press releases, and via social media while top sponsors are also included on jerseys and mentioned on the stage. Sponsors are also encouraged to create corporate teams as a way of building employee morale, health, team cohesion, and pride. If your company has a strong riding culture or wants to develop one, this is a great way to show your support, all while supporting Safe Streets. Sponsor the event, organize a team, and come out and ride!
4. Member Party and Miscellaneous Sponsorships
SVBC has several additional sponsorship opportunities including jersey sponsorships, hosting parties, and vendor space. See below for more information about the opportunity and sponsor benefits.
Hosting Opportunities
SVBC hosts a variety of events throughout the year. Does your organization have space to host an event? We actively look for venues to host our Bike Summit, member party, and a location to stage our Fundraiser Ride.
Hosting is an excellent opportunity to build goodwill with bicyclists, environmentalists, and local communities.
MARKETING OPPORTUNITY: Host logo/name is featured at the event, and on marketing materials for the event including SVBC website, emails, Eventbrite, and the host is tagged on social media mentions.
Many of our major events need hosts who provide facilities for an event. These are unique non-monetary sponsorship opportunities where the host receives special recognition.
QUESTIONS? Please reach out to Violeta Palatto
violeta@bikesiliconvalley.org
SVBC Annual Events Photos
In-Kind Opportunities
SVBC hosts a variety of events during the year for which we welcome in-kind donations of specific items. Partners receive logo recognition on the event page.
In-Kind items:
Bikes and all bike accessories (helmets, pumps, repair kits, child seats, etc…)
Coffee and pastries
Shelf stable snacks
First aid kits
Catering for events
Laptops