Bike to Wherever Days May 16-18, 2024

SVBC Media Kit

Bike to Work/Wherever Days 2024 Media Kit

Contents

  • Introduction

  • About Bike to Wherever Days

  • About Silicon Valley Bicycle Coalition

  • Subscribe for latest news

  • Content for newsletters, social media, email

  • Images

  • Events Calendar

Introduction

This media kit can help your organization to cover, talk about and promote Silicon Valley Bicycle Coalition’s Bike to Wherever Days (BTWD) — three fun days from May 16-18 with the aim of getting even more people living joyfully on bikes.

About Bike to Wherever Days

Bike to Wherever Days is Silicon Valley Bicycle Coalition’s transformation of the traditional Bike to Work Day. In pre-pandemic times, on a single day, thousands of bike commuters would take to the streets annually on Bike to Work Day, swooping in to pick up swag bags and celebrating bicycle life with other cyclists at fun Energizer Stations on the way to work. Then came working from home, and then the rise of hybrid work schedules.

As a result we’ve transformed the event, for a three-day celebration under the banner of Bike to Wherever Days. The traditional Bike to Work Day takes place on a Thursday, this year on May 16, with all the hoopla and Energizer Station fun you’d expect. The fun continues with Bike to Wherever Days on Friday and Saturday May 17-18, with more fun events and Energizer Stations for riders across both counties, and capped by a big “Bike Bash” party.

While the BTWD celebrations span from May 16-18, the entire month of May is national Bike Month, with celebrations, events and fun throughout. And why not have a full summer of fun? You’ll see the full calendar on our website.

Key elements of BTWD include:

  • Pledge to Ride. We start early, seeking to draw thousands of people across the Bay Area to pledge to ride at least once during BTWD. Those who pledge get a sought-after bike bag, other goodies, and the chance at a prize from our random drawings.

  • Bike Champion of the Year. This award honors those who inspire bicycling in their communities. Nominations are sought March 1 through March 29 for one champion each for San Mateo County and for Santa Clara County.

  • Cities Challenge. Which of the nearly three dozen cities in San Mateo and Santa Clara counties will claim the Pedal Power title, for having the greatest proportion of residents who pledge to ride? Pledge now to give your city a boost!

  • Bay Area Bike Challenge. Bicyclists across the Bay Area, log your rides in May via the Ride with GPS app to reach a collective goal of 30,000 miles for the 30th anniversary of Bike to Work Day.

  • Energizer stations. Informal teams, bike shops, companies and other organizations set up dozens of these stations across San Mateo and Santa Clara counties to support and energize riders.

  • Bike Bash big party emphasizing fun, food and connection.

  • Rides, classes and events. As part of its commitment to bicycling as a mode of transportation, SVBC will connect riders with classes, fun rides and events across the region to help cyclists find inspiration, pedal safely, build relationships and communities, find new routes, and make joyful use of bicycles in their lives.

  • Ways to get involved. Volunteer with SVBC, join a local team, donate, sponsor us, and see other ways to take part in building and enjoying healthy, just communities through safe and accessible bicycling! Or see specific Bike to Wherever Days volunteer opportunities.

About Silicon Valley Bicycle Coalition

Silicon Valley Bicycle Coalition is a 501(c)3 nonprofit organization that advocates for healthier and more just communities across San Mateo and Santa Clara Counties by making bicycling safe and accessible for everyone. We believe that one simple tool – the humble bicycle – can combat such regional challenges as high transportation and housing costs, growing inequities based on race and income, climate disruption, and a lack of physical activity and growing health problems, while making our communities greener and healthier. Learn more about SVBC’s mission and activities at our website at www.bikesiliconvalley.org.

Subscribe to get the latest news delivered to you

SVBC’s premier newsletter, The Spinning Crank, has been keeping people up to date on the San Mateo and Santa Clara County bike news, classes, rides and events you’ll want to know about, for 30 years. It’s free, it’s great, and it comes via email. Subscribe to The Spinning Crank

Need content for your newsletter, email or social media?

Below are some suggestions – feel free to use the language, modify it to your needs or to make your own.

For a Newsletter

Join Bike to Wherever Days May 16-18

Get where you are going with a smile. Pledge to Ride during Bike to Wherever Days May 16-18. 

By pledging to ride during Silicon Valley Bicycle Coalition’s Bike to Wherever Days, you’ll be taking part in a premier regional event, supported by dozens of bike clubs, civic groups, businesses and organizations.

You’ll be able to pick up a sought-after bike bag and swag, be kept up to date on events, classes and support, and have the chance to win a prize from random drawings.

You’ll be feeling the joy by bike with thousands of others in San Mateo and Santa Clara counties and across the 9-county Bay Area.

Energizer Stations across the region, staffed by enthusiastic volunteers, will support you and add to the fun.

On a bike, you’ll arrive at your destination happily. Bring a friend or two. Bring a family member. Let’s go for a ride. Pledge to Ride!

Learn more about Bike to Wherever Days at https://bikesiliconvalley.org/btwd

For Emails

  • [Your Organization] is proud to participate in Bike to Wherever Days, May 16-18. Get where you are going with a smile. Celebrate your healthy, joyful biking community by stopping by an Energizer Station to grab a free swag bag! Keep the good times rolling and participate in Bike Month activities all May long. Learn more by visiting Silicon Valley Bicycle Coalition. And Pledge to Ride May 16-18, to pick up a sought-after bike bag and swag, be kept up to date on events, classes and support, and have the chance to win a prize from random drawings!

  • Tired of that ball and chain called the car? Try riding your bike! Pledge to Ride during Bike Month’s Bike to Wherever Days May 16-18 and tune in to all the fun, healthy, joyful activities Silicon Valley Bicycle Coalition is hosting. When was the last time your mode of transportation made you happy? Ride a bike, and you'll arrive at your destination happy every time! Pledge to Ride!"  

  • May is Bike Month, and that means it’s the perfect time for you to get out and ride! Get started with a Pledge to Ride with Silicon Valley Bicycle Coalition and you’ll be supported all Bike Month long. SVBC will provide you with activities, challenges, and swag - all you need to do is ride! Pledge to Ride!

  • [Your Organization] is a proud sponsor of Bike to Wherever Day, organized by Silicon Valley Bicycle Coalition. Celebrate the simple joy of riding your bike this May! Start by pledging to ride your bike in the month of May and SVBC will keep you going with programs, classes, challenges, and goodies all Bike Month long. Pledge to Ride!

For Facebook/Instagram*/NextDoor

Tag SVBC on Facebook to connect us to your post by typing @BikeSiliconValley while making your post.

  • Explore your neighborhood by bike! Pledge to Ride with Silicon Valley Bicycle Coalition to stay up to date on fun and free Bike Month and Bike to Wherever Days #BTWD activities. https://bikesiliconvalley.org/p2r 

  • Need a happy, healthy way to get from A to B? Try your bike! Pledge to Ride your bike with Silicon Valley Bicycle Coalition this May and join the Bike to Wherever Days #BTWD fun! https://bikesiliconvalley.org/p2r

  • May is Bike Month! Join in the celebration with a Pledge to Ride your bike in May. Our partners at Silicon Valley Bicycle Coalition will set you up with #BTWD activities, programs, and classes to keep you riding joyfully all month long! https://bikesiliconvalley.org/p2r

  • [Organization Name] is proud to celebrate Bike to Wherever Days May #BTWD May 16-18! Join us with a Pledge to Ride with Silicon Valley Bicycle Coalition. https://bikesiliconvalley.org/p2r

  • [Your Organization] is a proud sponsor of Bike to Wherever Days, organized by Silicon Valley Bicycle Coalition. Celebrate the simple joy of riding your bike this May! Start with a Pledge to Ride your bike during May and SVBC will keep you going with #BTWD programs, classes, challenges, goodies and joy all Bike Month long. https://bikesiliconvalley.org/p2r

*NOTE: Instagram does not support link sharing outside of the link you can put in your bio! If your organization is willing, please add information about BTWD to your “Link in Bio” slot OR direct the reader to visit the SVBC instagram page for more information. You can tag us at @bikesiliconvalley. 

For Twitter

  • The bike lane is calling your name! Celebrate Bike to Wherever Days with a Pledge to Ride with @bikesv and picking up a free swag bag on your ride! #BTWD

  • [Organization Name] is proud to celebrate Bike to Wherever Days! Join us with a Pledge to Ride with @bikesv at https://bikesiliconvalley.org/p2r #BTWD

  • Need a happy, healthy way to get from A to B? Try your bike! Pledge to Ride your bike with @bikesv this May and join the Bike to Wherever Days #BTWD fun!

  • Are you ready for Bike to Wherever Days? Pledge to Ride your bike in May with @bikesv to get clued in to fun #BTWD activities, classes, programs, and more!

  • Let’s ride together! Ride your bike in May with @bikesv and celebrate the simple joy of riding your bike! Pledge to ride and you’ll stay up to date on #BTWD classes, activities, and more.

Bike Champion of the Year

Help us find and honor our Santa Clara County and San Mateo County 2024 Bike Champion of the Year! See some examples of Bike Champion outreach messaging below.

  • Nominate the cycling hero in your life! Do you know someone who is transforming your community into a bike-friendly paradise? Be the voice that nominates them for 2024 Bike Champion of the Year. https://bayareabiketowork.com/event-information/bike-champion-of-the-year

  • Pedal power deserves recognition! If you're inspired by a cyclist, policymaker, educator, or advocate shaping your community into a better place for biking, it's time to shout it from the handlebars! Nominate them today for the 2024 Bike Champion of the Year. Your vote can make them a Bay Area legend! https://bayareabiketowork.com/event-information/bike-champion-of-the-year

  • Nominations just opened for the Bay Area’s Bike Champion of the Year! Help us find the unsung heroes of your county. Nominate the individuals propelling bicycling into the spotlight as the 2024 Bike Champions of the Year. Your nomination not only celebrates them but also contributes to a more bike-friendly Bay Area! https://bayareabiketowork.com/event-information/bike-champion-of-the-year

  • It's time to honor the movers and pedalers! Know someone tirelessly advocating for a biking revolution in your community? Nominate them for the 2024 Bike Champion of the Year and let their dedication shine Bay Area-wide. Submit their name now and let the wheels of recognition start turning! https://bayareabiketowork.com/event-information/bike-champion-of-the-year

  • Shine the spotlight on your local cycling scene! Nominate a trailblazer on a bike as the 2024 Bike Champion of the Year. Whether they're an educator, policymaker, or grassroots advocate, your nomination fuels the biking movement. Don't miss your chance – click below and make your voice heard!

Images

Events Calendar

To stay in the loop see SVBC’s main Bike to Wherever Days webpage at https://bikesiliconvalley.org/BTWD, and visit the SVBC Events Calendar for rides, classes and events, and follow us on Facebook at @bikesiliconvalley, Twitter at @bikesv, and Instagram at @bikesiliconvalley.