Meet our Board of Directors. They guide the Silicon Valley Bicycle Coalition in fulfilling our mission. Board membership is a volunteer position for a two-year term, with elections held annually online and at our annual membership meeting.
To find out more about the functions and duties of the Board, see our governance structure and bylaws.
Phil’s cycling passion started as a child in a Los Angeles suburb riding his bike to school and around town. Eventually, school and his career brought Phil and family to the Silicon Valley and he has ridden thousands of miles on Bay Area roads and trails since.
Having started riding in Los Angeles, it’s always been clear to Phil that the Silicon Valley bicycle advocates and planners made a huge contribution to the safety and success of road cycling in the area. Phil would like to continue to develop that legacy for all future riders. Safety on the roads continues to be a big challenge. For example, while many of our roads have safe shoulders for cyclists, there’s much more to do. One of the most challenging areas, and the one he’d really like to impact, is raising awareness in the cycling and driver communities on how to safely co-exist.
Gary has been an avid cyclist for over forty-five years. His passion for cycling has shaped his professional career. He has been in private law practice since 1976, specializing in personal injury litigation. Twenty-five years ago he decided to specialize in bicycle litigation and today his entire caseload consists only of cycling-related matters. He has personally handled over 1,000 bicycle cases.
Gary is also very committed to bicycle advocacy. In addition to his work on the Board of Silicon Valley Bicycle Coalition, he also served on the Board of Directors of the League of American Bicyclists for nine years, the Board of Directors of the California Bicycle Coalition for ten years and the Sacramento Bicycle Advocates Advisory Board.
His office proudly co-sponsors the Velo Girls as well as many other groups and cycling activities. In his spare time, he acts as a volunteer attorney for various racing clubs, writes magazine and newspaper articles, and travels across the country speaking to bicycle clubs about cycling safety and the law.
Ken brings excellent credentials in bicycle infrastructure planning from his career in the City of San Mateo as a City Planner and as a Project Manager working to develop the City’s Pedestrian Master Plan and to implement the recently adopted Bicycle Master Plan. He was instrumental in getting bicycle projects instituted, including installation of electronic day-use bicycle lockers at the Caltrain stations and bicycle corrals in downtown, expanding the overall bicycle network, and planning for bicycle lanes on El Camino Real. He also developed the Sustainable Streets Plan, which includes Vision Zero as a major policy, and was awarded grant funds to implement a Safe Routes to School Program.
In July of 2015, Ken left the City of San Mateo to become a stay-at-home dad, Currently as a volunteer, he is involved in the launch of the City of San Mateo’s bike share pilot project, which is scheduled to occur in spring 2016.
Ken is excited to combine his passion for cycling with his experience and background, to support SVBC.
Ian is committed to the ongoing success of building cycling momentum in the Silicon Valley. His experience as a cyclist began where most people’s did – he rode his bike to elementary school. Remaining a cyclist by financial necessity he continued to do so through high school, university, graduate school and his first job. He didn’t intend to make a statement about cycle commuting – it was just easier and more efficient. He has worked in cycling related employment for 15 years, starting in 1996 as a bicycle tour guide, moving into event planning for cycling companies and working with professional teams. Ian is committed to increasing the use of bicycles for transportation as well as leisure. His primary focus is twofold – getting kids on bikes and creating infrastructure to allow safer bicycle use. He believes in Silicon Valley we are primed for growth on both fronts.
Poncho Guevara is the Executive Director of Sacred Heart Community Service, one of the leading grassroots antipoverty organizations in Silicon Valley. A native of Santa Clara County, Guevara’s professional career has been geared toward the advancement of low-income families –from providing direct services and community organizing, to serving in executive management roles in nonprofit housing and human service organizations.
Guevara’s experience has reinforced his dedication to creating systemic responses to poverty through a combination of investments in human services and organizing for wider public policy solutions. By cultivating and creating bridges between diverse constituencies, he has helped develop and lead campaigns on critical issues in workforce development, children’s health care, homelessness, affordable housing, and wage standards. Guevara is also involved in a coalition of organizations working to provide better transit options for transit-dependent individuals.
Poncho Guevara lives in San José with his two daughters. In addition to his expertise as a nonprofit executive, he represents the “every day rider” perspective.
Peter is a committed fitness cyclist, logging miles on the roads of San Mateo County, going on century rides and hill climb racing.
Prior to becoming a community development consultant, he served for 23 years as an executive manager in the cities of Richmond and Redwood City. When he left his last position of city manager in 2010, Redwood City had nearly completed an award-winning general plan and a bold new downtown precise plan – both providing for cycling. He also serves on the Habitat for Humanity Greater San Francisco board.
His motivations for serving on the SVBC Board of Directors:
- A strong interest in policy and governance, as well as many years of nonprofit experience in both membership and charitable public service organizations.
- As a person who cycles, he knows that there is much work to be done in changing relationships on the road, such that everyone is safer and we lessen the rate of cycling injuries and deaths.
- He also believes that bicycles can and should play a key role in reducing our dependence on car trips and forever shift us from suburban development patterns.
As a youth, James Lucas fell in love with the freedom his blue, 24” wheeled Schwinn Varsity could give him. He didn’t know at the time that this passion would cause him to seek out all knowledge bike related and result in his becoming a race mechanic, fit technician, and an expert in retail operations. He has spent the last 10 years managing people, operating a business, and converting people into regular cyclists.
At UCSB, James served the campus community on multiple boards of governance and as the Student Director of the Sport Clubs program. He competed in the first ever Collegiate Mountain Bike National Championships, raced incessantly, and provided mechanical support for Shimano and the USA Cycling National Team during his tenure there. Afterward, he followed his passion to the University of Wyoming to work on his Master’s in Exercise Physiology. There, he taught Exercise Physiology and served his campus community on boards of governance.
James is now working on his next level of service through bicycle advocacy. He went to his first National Bicycle Summit in 2010 and saw what individuals can do accomplish just by showing up. When James isn’t wearing every possible hat running Calmar Bicycles, he follows his two young sons on their rides to the park.
“I believe that there has never been a better opportunity for SVBC to positively influence our community, and I’d like to assist in those efforts.”
Jim has been an avid cyclist for the past 20 years in and around Silicon Valley, including century rides and commuting to work, as well as being a founding member of two of the larger regional triathlon clubs, Silicon Valley Triathlon Club and TRIbe.
Jim is interested in incentivizing more local employers to encourage bicycle commuting.
Alyssa is a native of the Bay Area and by design currently lives in the biking rich Santa Cruz Mountains. In college, she exclusively commuted on her bike and her love for cycling has continued. Alyssa rides road, cross and mountain bikes in addition to competing occasionally.
Alyssa is a CPA with PWC and has been on SVBC’s Finance Committee for the past six years. She notes that SVBC has seen much growth during her years on the board which has been very exciting to be a part of. She strongly supports cooperative driver/cyclist awareness & education so both can safely coexist. Alyssa’s expertise in finance has been an invaluable asset to the SVBC Board.
Erica Rogers is a 30 year cycling veteran and Silicon Valley leader in medical technology who was elected to the SVBC Board of Directors in 2014. She began as a serious road cyclist 30 years ago, while living in Southern California. After participating in a few triathlons and centuries over the years, she now enjoys road riding for exercise and being outdoors. Erica also enjoys hiking, swimming, ballroom dancing, kayaking, and scuba diving. She competes as an American Smooth ballroom dancer.
In addition to being an outdoor enthusiast and a dancer, Erica is also in rare class of female CEOs in Silicon Valley. Erica is the CEO of Silk Road Medical, a medtech company, developing novel devices for the prevention and treatment of stroke. She has also been the founder of three other companies and holds many patents in the field. She is an inventor, entrepreneur, and leader.
Erica intends to bring her leadership skills and entrepreneurial spirit to bear at SVBC. Her goals are to make Silicon Valley a safer place to ride for recreation and for commuting. She is also interested in bringing cycling to more people, especially children and young people.
Jeff has worked in the cycling industry for more than 30 years, the past 15 as the General Manager of Palo Alto Bicycles. He has been an ardent advocate for cycling; running the Bikestation Palo Alto (a non profit for cycling commuters) since 1999, traveling to Washington DC as well as the State Capital in Sacramento to lobby for cyclist rights, and serving on the NBDA Board of Directors since 2011 and the SVBC Board of Directors since 2010. Jeff is excited to continue his work with SVBC and plays a lead role in helping the organization understand how to work with the bicycling industry and recreational community.
Like most, Lisa loved riding her bike growing up. She was among a nucleus of students who started a bike club at her high school and rode to school regularly. Her bike was her primary mode of transportation during college. She began riding recreationally nearly 30 years ago when she and her husband, also a cyclist, moved to a house near the velodrome and the Coyote Creek Bike Path.
Lisa earned her Bachelor’s in Religious Studies from San Jose State in 1971, an MSW in 1983 and studied for a Master’s in Comparative Religion at The Hebrew University of Jerusalem. She began her career as an executive recruiter and has spent the last 25 years in human resources at corporations such as Sun and Adobe. Her preference however is small companies and over the last several years she has been the Human Resources Director at three start-ups.
Lisa is committed to cycling for personal enjoyment, as a sport that everyone can enjoy at all ages and as a critical part of the answer to complex transportation issues facing our community today and in the future.
Cheryl discovered she liked bike commuting to work as a way to train for long events and for many more reasons. As a nearly life-long type 1 diabetic, she appreciates the daily health benefits of exercise. As a casual environmentalist, she appreciates the sustainability aspect of it. She has been fortunate enough to take several international bicycling trips and enjoys looking at the infrastructure and attitudes other countries have toward cycling. She has been captain of several Tour de Cure teams and organized Bike to Work Day, Earth day and Diversity day, Bicycle Exchange activities through her work club. Cheryl considers herself very fortunate to live in a climate that allows biking almost all year and near so many trails and a Caltrain stop.
Cheryl Smith works at SAP where she founded the SAP Cycling Club. The club now has both an active local chapter and an internal website with members throughout the world commenting on their favorite rides, equipment and advocacy activities. The club has led initiatives to secure more bicycle parking, repair stations, and towel service for the campus. They have also sponsored events so companies can share information and activities.