As many of you know, SVBC convened a unique closed session at our April Silicon Valley Bike Summit to pull together law enforcement, elected officials, and city leaders to discuss the road safety issues facing our area. That group had a subsequent meeting and is now calling itself the Roadway Safety Solutions Team and is emerging as a powerful collaborative.

At our last meeting, we identified three subcommittees to focus on specific topics: Behavior/PR, Infrastructure, and Education/Institutional Change.

The first Behavior/PR subcommittee meeting occurred this morning and was attended by representatives from DMV, AAA, the Sheriff's Offices in both San Mateo and Santa Clara County, Stanford Trauma Center, local city mayors, PenVelo, and SVBC.

The goal of the group is to enhance roadway safety, particularly for cyclists, and to that end the group is going to work to develop a PR campaign to target both cyclists and motorists in the Woodside / Portola Vally / Los Altos Hills area. We will then push the messaging out via YouTube, DMV, town newsletters, bike shops, and the media.

Please let us know if you have resources to share in this area.