Vision Zero

Our goal is to have zero deaths or life-altering injuries due to roadway design or user error in San Mateo and Santa Clara Counties.

This initiative:

  • Addresses unsafe intersections, inadequate barrier crossings, and dangerous stretches of roadway.
  • Sees to it that ALL roadway infrastructure projects are designed and constructed in accordance with Complete Streets principles.
  • Educates cyclists and motorists so that all users of the road share it safely.
  • Identify motorists who intentionally harass, provoke, or endanger cyclists and report them to authorities.
Current programs:
The Commercial Vehicle Driver Training, offered by Silicon Valley Bicycle Coalition to companies that utilize professional drivers for employee alternative transportation, provides information on best practices for driving large commercial vehicles when sharing the road with bicycles and pedestrians. We cover bicycling rules of the road, common causes of bicycle/vehicle/pedestrian conflict, anticipated bicyclist behavior in various situations, Bay Area-specific cases, and maneuvering skills for optimum predictability and collision prevention. This training is designed to improve safety and comfort for all users of the road.

The heart of our Vision Zero campaign is the Roadway Safety Solutions Team (RSST), which began as a partnership between SVBC and Stanford Healthcare in 2011 to address collisions involving bicycles in Silicon Valley. The RSST was formed as a working group tasked with analyzing the situation, researching current best practices, developing solutions, and implementing measurable improvements.

Roadway Safety Solutions Team Strategic Plan
Intersections of concern & inter-agency connectivity: In the last year, the RSST’s Infrastructure Committee reviewed existing bike maps, technical guidelines, and crash data. They identified sites at which to conduct an inter-agency design review. In the next two years, they plan to continue site visits and skill sharing between jurisdictions, with part of the goal being to eventually achieve greater uniformity within Santa Clara and San Mateo Counties, with infrastructure that moves beyond minimum standards.

Behavior and Enforcement

Share the Road messaging: The RSST has reviewed campaigns around the nation for best practices, hosted a brainstorming session in partnership with IDEO to generate “out of the box” ideas for improving bicycle safety in our region, and strategized about how to move into an experimental phase for engaging our community of motorists and people on bikes. In Fall 2014, we held a Design Sprint at the California College of the Arts that challenged students to create fresh messaging ideas that promotes behavior change for safer roadways. Our goal in the next two years is to roll out a quality messaging campaign that will positively affect roadway behavior.

Law enforcement coordination: The Law Enforcement Group within the RSST will work together to find common funding that supports bicyclist safety and enforcement, and increase coordination with local agencies to pool resources to address specific traffic issues. They will attempt to move the California Office of Traffic Safety (OTS) into allowing multi-agency Selective Traffic Enforcement Program (STEP) grants so that the above enforcement efforts can be better funded and better coordinated.

Anti-harassment ordinances: The RSST has been conducting research into anti-harassment ordinances in other areas. These ordinances allow bicyclists to take offenders to civil court, bypassing the criminal court route, where the need for overwhelming evidence makes claims challenging. The RSST will support local city and county policymakers that are interested in installing anti-harassment ordinances in Santa Clara and San Mateo Counties.


Establishment of diversion programs: The RSST has convened a law-enforcement specific group to generate ideas about how to move forward with a diversion program (and enforcement and education scheme similar to traffic school for bicyclists). We will initially roll out a diversion program in jurisdictions that are willing to participate in a pilot, adding new jurisdictions as the program gains traction. We will work to provide classes through SVBC or another non-law enforcement body to ease the load on law enforcement.

Safe Routes to Schools state curriculum: The RSST would like to see standardized bike/ped safety curriculum and active-transportation encouragement in all schools. The group will work with local and state leaders as opportunities arise to make this a reality. The RSST will not be getting involved directly in administration or delivery of Safe Routes programs, but may have occasional opportunity to support our partners’ work.

DMV-focused efforts: RSST members have been very impressed at the increased presence that bicycles have on the DMV website –which our DMV colleagues say is in part due to our input over the past year. The DMV handbook has multiple pages that share info about bike safety. The RSST will continue to meet semi-annually to advise DMV on content and work on integration of content with the driver’s test.

Current campaigns