Bicycles are good for business: businesses near good bicycle infrastructure have been shown to have stronger growth than businesses in auto-centric developments! With a momentous strategy of building innovative, inviting bicycle facilities, San Jose has the chance to become home to new Bike-Friendly Business Districts (BFBDs), where both employees and merchants ride.
How can San Jose make the case and gain the support of businesses to make bicycling an everyday mode of transport? How can local businesses promote cycling as a strategy to strengthen sales? April Economides of Green Octopus Consulting has helped launch BFBD programs across the continent and is coming to San Jose to discuss how bicycling not only improves the environmental health of a city, but is also good for business and local economic development.
The San Jose/Silicon Valley Chamber of Commerce is has graciously agreed to host this event, which is co-sponsored by SVBC, SPUR San Jose, and the City of San Jose.
Registration is free. Learn more and register for the event at http://bfbdworkshopsanjose.eventbrite.com/