Board of Directors

Meet our Board of Directors. They guide the Silicon Valley Bicycle Coalition in fulfilling our mission. Board membership is a volunteer position for a two-year term, with elections held annually online and at our annual membership meeting.

To find out more about the functions and duties of the Board, see our governance structure and bylaws.

Shiloh Ballard

Shiloh Ballard is Vice President of Housing & Community Development for the Silicon Valley Leadership Group, a public policy non-profit organization that advocates for the business community. Although she prefers the dirt, Shiloh commutes by bike everyday and is a passionate advocate for incorporating the bike into every day use. Shiloh has served on the boards of the Sierra Club Loma Prieta Chapter and the League of Conservation Voters and hopes to continue to assist the organization through her strong policy and organizational development experience.

Phil Brotherton

Phil’s cycling passion started when he was a kid in a Los Angeles suburb riding his bike to school and around town. The Sting-Ray was more than a bike. It was freedom. Eventually, school and his career brought Phil and family to the Silicon Valley and he has ridden thousands of miles on Bay Area roads and trails since. However, at the core, not much has changed over the years. He still loves the freedom of going for a ride around Silicon Valley and getting to work faster than the cars stuck in rush hour traffic.

Having started riding in LA, it’s always been clear to Phil that the Silicon Valley bicycle advocates and planners made a huge contribution to the safety and success of road cycling in the area. Says Phil, “As an SVBC board member, I’d like to continue to develop on that legacy for all future riders. Safety on the roads continues to be a big challenge. For example, while many of our roads have safe shoulders for cyclists, there’s much more to do. One of the most challenging areas, and the one I’d really like to impact, is raising awareness in the cycling and driver communities on how to safely co-exist. We must share the roads and safety is the basic requirement for more participation in cycling for commuting and recreation.”

Gary Brustin

Gary has been an avid cyclist for over forty-five years. His first road bike was a Schwinn Varsity eight speed.

He graduated from University of Southern California in 1971 with a degree in Urban Studies and then earned his law degree at Hastings College of Law in 1975. He is an active member of the California State Bar Association and is the Founder & Chairman of the League of American Bicyclists’ National Legal Affairs Committee.

Gary’s passion for cycling has shaped his professional career. He has been in private practice since 1976 specializing in personal injury litigation. Twenty-five years ago he decided to specialize in bicycle litigation and today his entire caseload involves cycling-related matters. He has personally handled over 1,000 bicycle cases.

Gary is also very committed to bicycle advocacy. In addition to acting as a Director on the Board of the Silicon Valley Bicycle Coalition, he currently serves on the Board of Directors of the League of American Bicyclists. He also served on the Board of Directors of the California Bicycle Coalition for ten years & the Sacramento Bicycle Advocates Advisory Board. His office proudly co-sponsors the Velo Girls and many other groups and cycling activities. In his spare time, he acts as a volunteer attorney for various racing clubs, writes magazine & newspaper articles, and travels across the country speaking to bicycle clubs about cycling safety and the law.

Every March you will find Gary in Washington, D.C., lobbying for better bike laws. He believes bicycling is the best route to healthier and more livable communities.

Ian Dewar

Ian is committed to the ongoing success of building cycling momentum in the Silicon Valley. His experience as a cyclist began where most people’s did – he rode his bike to elementary school. Remaining a cyclist by financial necessity he continued to do so through high school, university, graduate school and his first job. He didn’t intend to make a statement about cycle commuting – it was just easier and more efficient. He has worked in cycling related employment for 15 years, starting in 1996 as a bicycle tour guide, moving into event planning for cycling companies and working with professional teams. Ian is committed to increasing the use of bicycles for transportation as well as leisure. His primary focus is twofold – getting kids on bikes and creating infrastructure to allow safer bicycle use. He believes in Silicon Valley we are primed for growth on both fronts.

Carolyn Helmke

I’ve been riding my bike since I was five years old and never looked back. I am an unrelenting road rider, and love riding the loop on my Breezer Seven Speed. It would be fun to go faster and farther on a sleeker bike, but I like the workout I get. I only have one bike and use it for rides, shopping, getting around town.

I’ve worked professionally in promoting bikes as transportation since 1994, most notably at RIDES for Bay Area Commuters, The City of Berkeley, the City of Emeryville, Stanford University and the Active Transportation Alliance.

I am now selling “Commuter Checks” as a benefit to employers; participating on the SVBC Board is a great way for me to stay connected to the bike world and work to improve our infrastructure so that more people want to ride and can get to where they are going safely.

Jessica Herrera

As the Transportation Program Manager for a Bay Area company, I am responsible for the day-to-day management, strategic direction, budget, and oversight of the company’s Transportation Demand Management (TDM) programs and services. I advocate on transportation issues relevant to people’s mobility needs and company operations. I develop, manage, and market programs to educate commuters about various transportation alternatives.

I have enjoyed cycling with my son for recreation over the past 10 years and have become more confident in my riding as an adult. I have experienced firsthand the challenges and benefits for cyclists in the area and have created a work atmosphere that includes infrastructure and amenities that lend themselves to easing some of the deterrents in hopes to convert those that are interested, but concerned.

My efforts contributed to recognition from the SVBC and League of American Bicyclists as well as participation on panels regarding our program’s best practices and the opportunity to host events, such as the 1st Corporate Bike Forum in the Bay Area. I have also recently participated in the Green Lane Project and visited several cities in the Netherlands learning about the variety of infrastructure put in place, discussions regarding opportunities and challenges with city planners, designers, and consultants on real case studies and improved program effects.

I feel I have been given many opportunities to be involved with experts in both the program and infrastructure side of cycling as well as from cyclists themselves at a variety of levels. I have increased my focus on cycling as a form of both recreation and commute and look forward to providing a unique perspective to SVBC and contribute to the strategies for future growth in cycling in the Bay Area.

Peter Ingram

I am a committed fitness cyclist. When I’m not logging miles on the roads of San Mateo County, century rides and hill climb racing fulfill my need to be on a bike. I also serve on the Habitat for Humanity Greater San Francisco board, and nurture a native plant garden in Emerald Hills with my spouse Yvette.

Prior to becoming a community development consultant, I served for 23 years as an executive manager in the cities of Richmond and Redwood City. When I left my last position of city manager in 2010, Redwood City had nearly completed an award-winning general plan and a bold new downtown precise plan – both providing for cycling.

My motivations for serving on the SVBC Board of Directors:

  • I have a strong interest in policy and governance, as well as many years of nonprofit experience in both membership and charitable public service organizations.
  • As a person who cycles, I know that there is much work to be done in changing relationships on the road, such that everyone is safer and we lessen the rate of cycling injuries and deaths.
  • I absolutely believe that bicycles can and should play a key role in reducing our dependence on car trips and forever shift us from suburban development patterns.

Ann Jasper

Ann grew up on a Schwinn Stingray, which she gleefully picked out of her godmother’s Schwinn bike shop and rode so much that the white banana seat turned pink from constant contact with her burgundy corduroys (they were groovy in the 70’s). She rode all over her hometown of Petaluma, CA until she got her driver’s license. Her car took her everywhere, but sadly, it refocused her life on the destination instead of the journey.

Several years later, Ann found herself on a ride in Los Gatos, during which she nearly passed out from exhaustion – but also recalled the thrill of riding. This started Ann’s path back to enjoying the journey, via a road bike that’s about one-third the weight of her old Stingray. She has participated in a number of centuries, picking up a boyfriend along the way who is just as enthusiastic about cycling. The two even traveled to the 2011 Tour de France, during which they rode famous climbs such as Alpe d’Huez and Col du Galibier.

Training for these journeys has been made more enjoyable by SVBC’s efforts to improve bike lanes and to advocate for cyclist safety, a fact that was not lost on Ann. As a token of appreciation, she donated a small refrigerator to the SVBC office when their old one had chilled its last water. In 2012, she decided to get more involved by serving as a liaison between SVBC’s San Jose Team and the Policy Advisory Committee, helping to bring local issues to SVBC’s attention.

As a cyclist who lives and works in Silicon Valley, Ann has a keen interest in improving riding conditions for cyclists and promoting community participation in cycling, whether it be for practical or recreational purposes. She believes that the best way to promote a “share the road” culture is to get more people on bikes, even if only on an occasional basis. Ann is especially encouraged by the Safe Routes to School program, because she believes that helping kids to see the benefits (and fun!) of cycling is a great way to help develop the biking community for the long-term.

Susan Kroll

Cycling always meant freedom and independence. My first bike, a three-speed English Racer, took me wherever I needed to go, when I wanted to go. As I grew older, cycling was an escape from the stressors of school or work. It also became my preferred way of leisure travel, seeing Europe and America on the seat of a bike.

Cycling took on more importance during my career as a physician tasked with wellness in the workplace. I began to understand the role of cycling as an integral part of well due to its exercise, psychological, and environmental benefits.

Cycling is an activity that anyone can do at any age. It is essential that SVBC continue its efforts in ensuring safe roads, bicycle safety, outreach to children and lower income families so biking to work, to shop, and for fun becomes fundamental to the fabric of Silicon Valley.

My experience as North American Medical Director for Johnson & Johnson can help the coalition reach out to the medical and wellness communities to effectively liaison and elicit support for SVBC’s goals and objectives. Biking is important for the health of our society. With continued health partnerships including county public health departments, we can start transform cycling from an alternative form of transportation to one of the primary means of transportation in San Mateo and Santa Clara Counties making our citizens healthier and our air cleaner.

I attended University of Chicago and then went on to medical school at New York Medical College. I am board certified in both Internal Medicine and Occupational Medicine. I have been involved in wellness programs for over 15 years.

Scott Lane

After years of riding in and helping to lead semi-organized rides (SJBP, Bike Soiree), biking to work and “running” errands Scott keeps wishing that a lot more drivers could discover how easy (and not so easy at times) it is to bike every week!

“If we want to be a cool, world class city and region – a large, vibrant and very visible bike culture is a vital and necessary component. We have a growing bike culture, but we need to find ways to “supercharge” it. We do not have to reinvent the wheel – we can combine current SVBC programs with “lessons learned” from other cities across the nation and around the world.”

Scott believes that with SVBC’s small but dedicated staff and increasingly energized volunteer base, we have the potential to vastly increase the number of cyclists who ride every week AND to increase our safety as well, via direct political involvement. He feels that SVBC is really the best avenue to create such changes.

“I’ve often seen the result of bike accidents (bike vs. bike, bike vs. car) over the years. But after being in a bike vs. car accident myself (after I decided to run for the board), I have an even stronger perspective on safety and how important SVBC is for all of us. I seek your vote to join the board.”

James Lucas

As a youth, James Lucas fell in love with the freedom his blue, 24” wheeled Schwinn Varsity could give him. He didn’t know at the time that this passion would cause him to seek out all knowledge bike related and result in his becoming a race mechanic, fit technician, and an expert in retail operations. He has spent the last 10 years managing people, operating a business, and converting people into regular cyclists.

At UCSB, James served the campus community on multiple boards of governance and as the Student Director of the Sport Clubs program. He competed in the first ever Collegiate Mountain Bike National Championships, raced incessantly, and provided mechanical support for Shimano and the USA Cycling National Team during his tenure there. Afterward, he followed his passion to the University of Wyoming to work on his Master’s in Exercise Physiology. There, he taught Exercise Physiology and served his campus community on boards of governance.

James is now working on his next level of service through bicycle advocacy. He went to his first National Bicycle Summit in 2010 and saw what individuals can do accomplish just by showing up. When James isn’t wearing every possible hat running Calmar Bicycles, he follows his two young sons on their rides to the park.

Jim Parker

“I believe that there has never been a better opportunity for SVBC to positively influence our community, and I’d like to assist in those efforts.”

Jim has been an avid cyclist for the past 20 years in and around Silicon Valley, including century rides and commuting to work, as well as being a founding member of two of the larger regional triathlon clubs, Silicon Valley Triathlon Club and TRIbe.

Jim is interested in incentivizing more local employers to encourage bicycle commuting.

Alyssa Plicka

Alyssa is a native of the Bay Area and by design currently lives in the biking rich Santa Cruz Mountains. In college, she exclusively commuted on her bike. Alyssa rides road, cross and mountain bikes in addition to competing occasionally in both mountain bike races and triathlons. Alyssa is a CPA with PricewaterhouseCoopers and has been on SVBC’s Finance Committee for the past two years. “The Bay Area has such diverse terrain there really is something for everyone. I strongly support cooperative driver/cyclist awareness & education so both can safely coexist.”

Jeff Selzer

Jeff has worked in the cycling industry for more than 25 years; the past ten as the General Manager of Palo Alto Bicycles. More recently he and his business partner formed a company, The Bike Arc LLC, that sells modular bike parking systems throughout the US and Canada. He also just opened a new bicycle store in Los Altos CA called 359 State Street to promote the bicycle as a utilitarian vehicle. He has been an ardent advocate for cycling; running the Bikestation Palo Alto (a non profit for cycling commuters) since 1999, traveling to Washington DC as well as the State Capital in Sacramento to lobby for cyclist rights, and serving on the SVBC Board of Directors since 2010. Jeff is excited to continue his work with SVBC and is looking forward to continuing his new role as chair of the Policy Advisory Committee.

“There is a great opportunity right now to bring huge numbers of people into the cycling community. People who just a few years ago would never have considered riding a bike today are willing to look at alternatives to driving their car. There is a resurgence of interest in cycling as a mode of transportation, a form of staying fit, and just a great way to have some fun. Couple that with the benefits for the environment and cycling is in the midst of a perfect storm!”

Cheryl Smith

Cheryl discovered she liked bike commuting to work as a way to train for long events and for many more reasons. As a nearly life-long type 1 diabetic, she appreciates the daily health benefits of exercise. As a casual environmentalist, she appreciates the sustainability aspect of it. She has been fortunate enough to take several international bicycling trips and enjoys looking at the infrastructure and attitudes other countries have toward cycling. She has been captain of several Tour de Cure teams and organized Bike to Work Day, Earth day and Diversity day, Bicycle Exchange activities through her work club. Cheryl considers herself very fortunate to live in a climate that allows biking almost all year and near so many trails and a Caltrain stop.

Cheryl Smith works at SAP where she founded the SAP Cycling Club. The club now has both an active local chapter and an internal website with members throughout the world commenting on their favorite rides, equipment and advocacy activities. The club has led initiatives to secure more bicycle parking, repair stations, and towel service for the campus. They have also sponsored events so companies can share information and activities.