Board of Directors

Meet our Board of Directors. They guide the Silicon Valley Bicycle Coalition in fulfilling our mission. Board membership is a volunteer position for a two-year term, with elections held annually online and at our annual membership meeting.

To find out more about the functions and duties of the Board, see our governance structure and bylaws.

Phil Brotherton

Phil’s cycling passion started when he was a kid in a Los Angeles suburb riding his bike to school and around town. The Sting-Ray was more than a bike. It was freedom. Eventually, school and his career brought Phil and family to the Silicon Valley and he has ridden thousands of miles on Bay Area roads and trails since. However, at the core, not much has changed over the years. He still loves the freedom of going for a ride around Silicon Valley and getting to work faster than the cars stuck in rush hour traffic.

Having started riding in LA, it’s always been clear to Phil that the Silicon Valley bicycle advocates and planners made a huge contribution to the safety and success of road cycling in the area. Says Phil, “As an SVBC board member, I’d like to continue to develop on that legacy for all future riders. Safety on the roads continues to be a big challenge. For example, while many of our roads have safe shoulders for cyclists, there’s much more to do. One of the most challenging areas, and the one I’d really like to impact, is raising awareness in the cycling and driver communities on how to safely co-exist. We must share the roads and safety is the basic requirement for more participation in cycling for commuting and recreation.”

Gary Brustin

Gary has been an avid cyclist for over forty-five years. His first road bike was a Schwinn Varsity eight speed.

He graduated from University of Southern California in 1971 with a degree in Urban Studies and then earned his law degree at Hastings College of Law in 1975. He is an active member of the California State Bar Association and is the Founder & Chairman of the League of American Bicyclists’ National Legal Affairs Committee.

Gary’s passion for cycling has shaped his professional career. He has been in private practice since 1976 specializing in personal injury litigation. Twenty-five years ago he decided to specialize in bicycle litigation and today his entire caseload involves cycling-related matters. He has personally handled over 1,000 bicycle cases.

Gary is also very committed to bicycle advocacy. In addition to acting as a Director on the Board of the Silicon Valley Bicycle Coalition, he currently serves on the Board of Directors of the League of American Bicyclists. He also served on the Board of Directors of the California Bicycle Coalition for ten years & the Sacramento Bicycle Advocates Advisory Board. His office proudly co-sponsors the Velo Girls and many other groups and cycling activities. In his spare time, he acts as a volunteer attorney for various racing clubs, writes magazine & newspaper articles, and travels across the country speaking to bicycle clubs about cycling safety and the law.

Every March you will find Gary in Washington, D.C., lobbying for better bike laws. He believes bicycling is the best route to healthier and more livable communities.

Ian Dewar

Ian is committed to the ongoing success of building cycling momentum in the Silicon Valley. His experience as a cyclist began where most people’s did – he rode his bike to elementary school. Remaining a cyclist by financial necessity he continued to do so through high school, university, graduate school and his first job. He didn’t intend to make a statement about cycle commuting – it was just easier and more efficient. He has worked in cycling related employment for 15 years, starting in 1996 as a bicycle tour guide, moving into event planning for cycling companies and working with professional teams. Ian is committed to increasing the use of bicycles for transportation as well as leisure. His primary focus is twofold – getting kids on bikes and creating infrastructure to allow safer bicycle use. He believes in Silicon Valley we are primed for growth on both fronts.

Peter Ingram

I am a committed fitness cyclist. When I’m not logging miles on the roads of San Mateo County, century rides and hill climb racing fulfill my need to be on a bike. I also serve on the Habitat for Humanity Greater San Francisco board, and nurture a native plant garden in Emerald Hills with my spouse Yvette.

Prior to becoming a community development consultant, I served for 23 years as an executive manager in the cities of Richmond and Redwood City. When I left my last position of city manager in 2010, Redwood City had nearly completed an award-winning general plan and a bold new downtown precise plan – both providing for cycling.

My motivations for serving on the SVBC Board of Directors:

  • I have a strong interest in policy and governance, as well as many years of nonprofit experience in both membership and charitable public service organizations.
  • As a person who cycles, I know that there is much work to be done in changing relationships on the road, such that everyone is safer and we lessen the rate of cycling injuries and deaths.
  • I absolutely believe that bicycles can and should play a key role in reducing our dependence on car trips and forever shift us from suburban development patterns.

Susan Kroll

Cycling always meant freedom and independence. My first bike, a three-speed English Racer, took me wherever I needed to go, when I wanted to go. As I grew older, cycling was an escape from the stressors of school or work. It also became my preferred way of leisure travel, seeing Europe and America on the seat of a bike.

Cycling took on more importance during my career as a physician tasked with wellness in the workplace. I began to understand the role of cycling as an integral part of well due to its exercise, psychological, and environmental benefits.

Cycling is an activity that anyone can do at any age. It is essential that SVBC continue its efforts in ensuring safe roads, bicycle safety, outreach to children and lower income families so biking to work, to shop, and for fun becomes fundamental to the fabric of Silicon Valley.

My experience as North American Medical Director for Johnson & Johnson can help the coalition reach out to the medical and wellness communities to effectively liaison and elicit support for SVBC’s goals and objectives. Biking is important for the health of our society. With continued health partnerships including county public health departments, we can start transform cycling from an alternative form of transportation to one of the primary means of transportation in San Mateo and Santa Clara Counties making our citizens healthier and our air cleaner.

I attended University of Chicago and then went on to medical school at New York Medical College. I am board certified in both Internal Medicine and Occupational Medicine. I have been involved in wellness programs for over 15 years.

Scott Lane

After years of riding in and helping to lead semi-organized rides (SJBP, Bike Soiree), biking to work and “running” errands Scott keeps wishing that a lot more drivers could discover how easy (and not so easy at times) it is to bike every week!

“If we want to be a cool, world class city and region – a large, vibrant and very visible bike culture is a vital and necessary component. We have a growing bike culture, but we need to find ways to “supercharge” it. We do not have to reinvent the wheel – we can combine current SVBC programs with “lessons learned” from other cities across the nation and around the world.”

Scott believes that with SVBC’s small but dedicated staff and increasingly energized volunteer base, we have the potential to vastly increase the number of cyclists who ride every week AND to increase our safety as well, via direct political involvement. He feels that SVBC is really the best avenue to create such changes.

“I’ve often seen the result of bike accidents (bike vs. bike, bike vs. car) over the years. But after being in a bike vs. car accident myself (after I decided to run for the board), I have an even stronger perspective on safety and how important SVBC is for all of us. I seek your vote to join the board.”

James Lucas

As a youth, James Lucas fell in love with the freedom his blue, 24” wheeled Schwinn Varsity could give him. He didn’t know at the time that this passion would cause him to seek out all knowledge bike related and result in his becoming a race mechanic, fit technician, and an expert in retail operations. He has spent the last 10 years managing people, operating a business, and converting people into regular cyclists.

At UCSB, James served the campus community on multiple boards of governance and as the Student Director of the Sport Clubs program. He competed in the first ever Collegiate Mountain Bike National Championships, raced incessantly, and provided mechanical support for Shimano and the USA Cycling National Team during his tenure there. Afterward, he followed his passion to the University of Wyoming to work on his Master’s in Exercise Physiology. There, he taught Exercise Physiology and served his campus community on boards of governance.

James is now working on his next level of service through bicycle advocacy. He went to his first National Bicycle Summit in 2010 and saw what individuals can do accomplish just by showing up. When James isn’t wearing every possible hat running Calmar Bicycles, he follows his two young sons on their rides to the park.

Jim Parker

“I believe that there has never been a better opportunity for SVBC to positively influence our community, and I’d like to assist in those efforts.”

Jim has been an avid cyclist for the past 20 years in and around Silicon Valley, including century rides and commuting to work, as well as being a founding member of two of the larger regional triathlon clubs, Silicon Valley Triathlon Club and TRIbe.

Jim is interested in incentivizing more local employers to encourage bicycle commuting.

Alyssa Plicka

Alyssa is a native of the Bay Area and by design currently lives in the biking rich Santa Cruz Mountains. In college, she exclusively commuted on her bike. Alyssa rides road, cross and mountain bikes in addition to competing occasionally in both mountain bike races and triathlons. Alyssa is a CPA with PricewaterhouseCoopers and has been on SVBC’s Finance Committee for the past two years. “The Bay Area has such diverse terrain there really is something for everyone. I strongly support cooperative driver/cyclist awareness & education so both can safely coexist.”

Erica Rogers

Erica Rogers is a 30 year cycling veteran and Silicon Valley leader in medical technology who was elected to the SVBC Board of Directors in 2014. She began as a serious road cyclist 30 years ago, while living in Southern California. After participating in a few triathlons and centuries over the years, she now enjoys road riding for exercise and being outdoors. Erica also enjoys hiking, swimming, ballroom dancing, kayaking, and scuba diving. She competes as an American Smooth ballroom dancer.

In addition to being an outdoor enthusiast and a dancer, Erica is also in rare class of female CEOs in Silicon Valley. Erica is the CEO of Silk Road Medical, a medtech company, developing novel devices for the prevention and treatment of stroke. She has also been the founder of three other companies and holds many patents in the field. She is an inventor, entrepreneur, and leader.

Erica intends to bring her leadership skills and entrepreneurial spirit to bear at SVBC. Her goals are to make Silicon Valley a safer place to ride for recreation and for commuting. She is also interested in bringing cycling to more people, especially children and young people.

Jeff Selzer

Jeff has worked in the cycling industry for more than 25 years; the past ten as the General Manager of Palo Alto Bicycles. More recently he and his business partner formed a company, The Bike Arc LLC, that sells modular bike parking systems throughout the US and Canada. He also just opened a new bicycle store in Los Altos CA called 359 State Street to promote the bicycle as a utilitarian vehicle. He has been an ardent advocate for cycling; running the Bikestation Palo Alto (a non profit for cycling commuters) since 1999, traveling to Washington DC as well as the State Capital in Sacramento to lobby for cyclist rights, and serving on the SVBC Board of Directors since 2010. Jeff is excited to continue his work with SVBC and is looking forward to continuing his new role as chair of the Policy Advisory Committee.

“There is a great opportunity right now to bring huge numbers of people into the cycling community. People who just a few years ago would never have considered riding a bike today are willing to look at alternatives to driving their car. There is a resurgence of interest in cycling as a mode of transportation, a form of staying fit, and just a great way to have some fun. Couple that with the benefits for the environment and cycling is in the midst of a perfect storm!”

Cheryl Smith

Cheryl discovered she liked bike commuting to work as a way to train for long events and for many more reasons. As a nearly life-long type 1 diabetic, she appreciates the daily health benefits of exercise. As a casual environmentalist, she appreciates the sustainability aspect of it. She has been fortunate enough to take several international bicycling trips and enjoys looking at the infrastructure and attitudes other countries have toward cycling. She has been captain of several Tour de Cure teams and organized Bike to Work Day, Earth day and Diversity day, Bicycle Exchange activities through her work club. Cheryl considers herself very fortunate to live in a climate that allows biking almost all year and near so many trails and a Caltrain stop.

Cheryl Smith works at SAP where she founded the SAP Cycling Club. The club now has both an active local chapter and an internal website with members throughout the world commenting on their favorite rides, equipment and advocacy activities. The club has led initiatives to secure more bicycle parking, repair stations, and towel service for the campus. They have also sponsored events so companies can share information and activities.